Wednesday, October 21, 2009

Bank Brand Differentiation with Interest Donation Programs

Banks could promote accounts where the interest is contributed to charity. This could be a helpful way to sneak cash out of our hands that we want to give up in light of God's Word so we can rely on Him and not so much ourselves, but cash that we won't so easily give up because of the weakness of our faith. With interest rates low so is interest on bank deposits so it's likely that many could manage this sort of contribution without financial harm even if they aren't even remotely hoping to live off the daily bread God gives instead of a masterfully orchestrated IRA.

All that said it seems to be consensus thinking among those I've heard that saving for retirement or future reasonably expected needs doesn't contradict God's call. I'm confident that's true for some. I just got a funny feeling or maybe just a funny calling...who knows:-) God has plans for each of us.

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