Saving could be encouraged by banks structuring and marketing savings products as a community investment. They could highlight the positive impact loans of deposits have to help businesses expand, help homes be more energy efficient, enable disabled persons to adapt their homes, or help with the purchase of energy efficient vehicles. Banks could offer savings accounts where the deposited money is tied to certain types of loans and where the depositor is given a summary of what good that money is doing.
This sort of a program would offer the public a sense of immediate benefits to saving while also further emphasizing the opportunity cost of unnecessary purchases. It could appeal to banks struggling to find a way to differentiate their brand.
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